The 28th China International Furniture Expo and
The scale and number of participating brands in the 28th China International Furniture Expo and 2023 Modern Shanghai Fashion Home Expo are highlights of the event. It is expected to attract over 170,000 professional buyers from more than 160 countries and regions. Covering an exhibition area of over 300,000 square meters, the dual expo will bring together 2,500+ high-quality exhibitors, showcasing the latest industry trends, holistic lifestyle concepts, and multidimensional creative inspirations in areas such as original design, high-end customization, green intelligence, future office, boutique outdoor, healthy sleep, innovative materials, artful furnishings, and creative lighting.
Design, Innovation, and Technology Driving the Furniture and Home Industry Forward
One major highlight of this year’s Pudong Furniture and Home Expo is the return of international brands and the China Furniture Design Golden Point Awards. The judging panel, consisting of top experts from various global industries, will provide a more international and diverse perspective to the Golden Point Awards. The addition of renowned experts will witness the birth of new forces in Chinese original design.
Simultaneously, the 2023 Golden Point Awards will provide more opportunities for design works by removing the restriction of exhibitor registration. In addition to the annual awards, such as the Golden Award, Best Designer of the Year, and Single Product of the Year, four new awards will be introduced: the Potential Rising Star Award, Cultural Innovation Award, Sustainable Innovation Award, and Manufacturing Innovation Award. This supports more Chinese original designs in reaching the international stage. Throughout the years, from incorporating “original design” as an exhibition policy in 2012 to establishing design halls, organizing highly acclaimed design-themed exhibitions, and promoting the marketization process of Chinese original furniture design, the Pudong Furniture and Home Expo has never forgotten its responsibility and mission of “design leading the industry, design changing lives.” This year’s exhibition will integrate design, art, and life to inject innovative elements into industrial transformation, concept renewal, and product iteration, providing visitors with a creative journey to explore future lifestyles.
China International Furniture Expo also introduces the “Golden Axe Award for China Home Material Innovation,” judged by a panel of nine influential and credible scholars and experts in the industry. The aim of this award is to encourage research and application of new materials, processes, and technologies in the home furnishings industry, promoting the sustainable development of the Chinese furniture industry. The award includes four annual categories: Benchmark Material Enterprise of the Year, Best Applied Product of the Year, Best Innovative Product of the Year, and Industry Influential Figure of the Year. Additionally, there are awards for the top ten innovative/functional/application-oriented products/companies.
Opportunities for the Next 30 Years through the Digital Economy
As a forward-thinking world-class furniture exhibition, the Pudong Furniture and Home Expo focuses on digital transformation, multiple changes, and innovations, embracing the “transform and create, innovate and thrive” philosophy. The exhibition provides digital services such as accurate customer acquisition, new media operations, e-commerce development, and digital marketing, facilitating precise connections and effective communication between supply and demand. Through online and offline integration achieved through digital exhibitions, cloud matching, cloud procurement, digital marketing conferences, and more, the exhibition successfully achieved great success in the 2022 digital exhibition. In the future, the Pudong Furniture and Home Expo will continue to promote the industry’s digital transformation, creating a cloud exhibition e-commerce platform for precise customer acquisition. In 2023, it will introduce a more deeply integrated online and offline digital exhibition. The exhibition will incorporate underlying data support, digital exhibition halls, live streaming, and other integrated systems to transform the exhibition scene, forum scene, and negotiation scene. Through innovative digital methods, it will enhance exhibitor efficiency and customer acquisition accuracy. The vision of the Pudong Furniture and Home Expo is to achieve the integration and symbiosis of virtual and physical scenes, becoming the new infrastructure of the exhibition industry and providing an ever-present 365+N exhibition and transaction service platform.
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